Murali V

Before Mursa, Murali spent two years working with internal teams at Automate Associates, building productivity and automation tools for companies that were drowning in their own workflows. The work ranged from Slack bots that triaged customer support tickets to AI-powered systems that extracted action items from meeting transcripts and assigned them automatically.

That experience taught him something that shaped everything he has built since: the tools companies build for teams almost never work for the individual. A project management platform designed for a 50-person engineering org does not help a solo founder figure out what to work on this morning. The gap between enterprise productivity infrastructure and personal workflow tools was enormous — and it was the individual who paid the price.

He co-founded Mursa to close that gap. The idea was simple: one calm workspace where your Slack messages, emails, tasks, focus sessions, and daily planning all live together. No tab-switching, no copy-pasting between apps, no recreating context every time you sit down to work. He designed the product around the principle that a productivity tool should feel like an extension of your thinking, not another thing to manage.

Murali writes about systems thinking behind personal productivity — why certain tools fail after three days, how the design of a checkbox can change whether someone finishes their work, and what it actually takes to build software that people keep opening. His posts tend to sit at the intersection of product design, behavioral psychology, and the daily reality of trying to get things done with a brain that does not always cooperate.