Co-founder & Product Engineer
2+ years building productivity and automation tools at Automate Associates
Before Mursa, Murali spent two years working with internal teams at Automate Associates, building productivity and automation tools for companies that were drowning in their own workflows. The work ranged from Slack bots that triaged customer support tickets to AI-powered systems that extracted action items from meeting transcripts and assigned them automatically.
That experience taught him something that shaped everything he has built since: the tools companies build for teams almost never work for the individual. A project management platform designed for a 50-person engineering org does not help a solo founder figure out what to work on this morning. The gap between enterprise productivity infrastructure and personal workflow tools was enormous — and it was the individual who paid the price.
He co-founded Mursa to close that gap. The idea was simple: one calm workspace where your Slack messages, emails, tasks, focus sessions, and daily planning all live together. No tab-switching, no copy-pasting between apps, no recreating context every time you sit down to work. He designed the product around the principle that a productivity tool should feel like an extension of your thinking, not another thing to manage.
Murali writes about systems thinking behind personal productivity — why certain tools fail after three days, how the design of a checkbox can change whether someone finishes their work, and what it actually takes to build software that people keep opening. His posts tend to sit at the intersection of product design, behavioral psychology, and the daily reality of trying to get things done with a brain that does not always cooperate.
A tool should disappear into the background of your day. If you are spending time organizing your productivity system, the system has already failed.
— Murali
Co-founded Mursa — unified productivity workspace used by 2K+ users
Built Slack automation bots processing 10K+ messages/day at Automate Associates
Designed AI meeting-to-action-item pipeline for internal teams
124 published articles on productivity, focus, and task management
The only working methods to schedule WhatsApp messages on iPhone in 2026, why Apple makes full automation impossible, and the Shortcuts plus Reminders combo that gets you closest
From Samsung's built-in Routines to Tasker scripts, every reliable way to schedule WhatsApp messages on Android in 2026, tested across six phones over four months
Docker setup, 3 working workflow JSONs, Cloud API config, and the financial crossover point vs Zapier
Exact timestamps, pin-mute-archive rules, and the 4-tier triage I built
Step-by-step Conversations module setup with the exact contact sync rules and workflow triggers I use for Mursa support
A 12-step setup walkthrough with custom notification sounds, focus mode rules, batch reply schedule, archive automation, and the 3-touch rule that saved me 2.1 hours daily
One calm workspace for tasks, focus, and daily planning. Free forever.