M

Murali G

Co-founder & Product Engineer

2+ years building productivity and automation tools at Automate Associates

282
Articles
4+
Topics
WhatsAppStoriesVoice ProductivityADHD

Before Mursa, Murali spent two years working with internal teams at Automate Associates, building productivity and automation tools for companies that were drowning in their own workflows. The work ranged from Slack bots that triaged customer support tickets to AI-powered systems that extracted action items from meeting transcripts and assigned them automatically.

That experience taught him something that shaped everything he has built since: the tools companies build for teams almost never work for the individual. A project management platform designed for a 50-person engineering org does not help a solo founder figure out what to work on this morning. The gap between enterprise productivity infrastructure and personal workflow tools was enormous — and it was the individual who paid the price.

He co-founded Mursa to close that gap. The idea was simple: one calm workspace where your Slack messages, emails, tasks, focus sessions, and daily planning all live together. No tab-switching, no copy-pasting between apps, no recreating context every time you sit down to work. He designed the product around the principle that a productivity tool should feel like an extension of your thinking, not another thing to manage.

Murali writes about systems thinking behind personal productivity — why certain tools fail after three days, how the design of a checkbox can change whether someone finishes their work, and what it actually takes to build software that people keep opening. His posts tend to sit at the intersection of product design, behavioral psychology, and the daily reality of trying to get things done with a brain that does not always cooperate.

A tool should disappear into the background of your day. If you are spending time organizing your productivity system, the system has already failed.

Murali

What Murali Writes About

Personal productivity systems and why most fail
ADHD, neurodivergent workflows, and emotional aspects of task management
Product design decisions that shape user behavior
The gap between team tools and personal tools
Behavioral psychology applied to productivity software

Background

1

Co-founded Mursa — unified productivity workspace used by 2K+ users

2

Built Slack automation bots processing 10K+ messages/day at Automate Associates

3

Designed AI meeting-to-action-item pipeline for internal teams

4

124 published articles on productivity, focus, and task management

AI task planningSlack integrationdeep work systemsproduct designneurodivergent productivity
Recent articles
View all 282 articles

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US Freelance Hourly Rate Calculator (2026): The Real Math Solopreneurs Miss

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UK Freelance14 min readAug 4, 2026

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